“We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software. “The Mercedes star has always been a promise for the future: Changing the present in order to improve it,” said Källenius. The company traces its roots back to 1886, though, to the dawn of the automotive age. Mercedes-Benz was created in 1926 following the merger of companies run by Carl Benz and Gottlieb Daimler. Mercedes is a German automotive brand founded by Karl Benz in 1883 and later acquired by Daimler in. Mercedes-Benz Group AG still holds a minority stake in Daimler Truck Holding AG, and shareholders in the original company were given an extra share of the newly formed trucking company. Mercedes-Benz, Maybach and AMG all are owned by Daimler-AG. “Given this context, we believe they will be able to operate most effectively as independent entities, equipped with strong net liquidity and free from the constraints of a conglomerate structure.” “Mercedes-Benz Cars & Vans and Daimler Trucks & Buses are different businesses with specific customer groups, technology paths, and capital needs,” said Källenius following the meeting. It chose to do so to free each side of the business to operate in the way that best served it. The company offers mobility services for passenger vehicles and vans.ĭaimler made the decision to split itself up at an Extraordinary General Meeting on October 1 where it received overwhelming shareholder approval. In addition to the parent company, Daimler Mobility AG is also being renamed Mercedes-Benz Mobility AG.

“In doing so, we want to make clear where we see the core of our company-building the most desirable cars in the world.” More on ndionĭaimler plans to split into two companiesĬode name Focus.“The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus,” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG. We want to continue this legacy of our founders by taking the lead in electromobility and vehicle software.” The new Mercedes-Benz Group AG will thus concentrate fully on passenger cars of the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ brands as well as vans.

As a pioneer of automotive engineering, Mercedes-Benz. The Mercedes star has always been a promise for the future: to change what exists in order to improve it. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. For everyone to see, we are returning to the core of our company – building the most desirable automobiles in the world. Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG, said: “The change of name to Mercedes-Benz Group AG underlines our strategic focus. The shares of Mercedes-Benz Group AG remain a member of the German share index DAX. There will be no other changes for the shareholders. In the course of the renaming to Mercedes-Benz Group AG, the company’s stock exchange abbreviation will also change from “DAI” to “MBG”. Parallel to the renaming of the passenger car division, Daimler Mobility AG is also being renamed: In future, the company will offer mobility services for cars and vans in the areas of financing, leasing and insurance as well as vehicle use through rental and subscription models, fleet management and digital services relating to charging and payment under the name Mercedes-Benz Mobility AG. The Mercedes-Benz brand had then been created in 1926 in the course of the merger of the predecessor companies of Carl Benz and Gottlieb Daimler. Carl Benz and Gottlieb Daimler had initially presented their groundbreaking inventions independently of each other in 1886, thus heralding the beginning of the automobile age. With the previously announced change, the Group is now emphasising its focus on the automotive business following the successful stock market debut of Daimler Truck AG. The renaming completed the realignment of the company that began last year. Since 1 February, Daimler AG has become Mercedes-Benz Group AG.

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